Welcome aboard — here's everything we need
You've paid, so the build starts now. We’ve texted and emailed you a private link — it takes your details and your photos in one go.
You don’t have to do it all at once. The link stays open, so you can come back and add photos whenever you get a minute.
Our 14-day clock starts once we have your photos and service list — those two are what hold builds up, so send them first if you can.
1. Your photos — the most important thing on this list
This is what sells you. Homeowners decide from photos before they read a single word.
- Shoot in daylight, hold the phone sideways (horizontal) when you can
- Before-and-after pairs are the single most persuasive thing you can send
- Wide shots of the finished job, plus a few close-ups of detail work
- Send the original photos from your camera roll — not screenshots
People hire people. A real face on the site beats a stock photo every time.
Signals you're an established operation, not a guy with a ladder.
2. About your business
Including LLC or Inc. if you want it shown.
The phone number that should ring when a customer wants a quote.
We build a page section around these — it's a big part of how you show up in local Google searches.
"Serving Northern Virginia since 2014" is worth more than any paragraph we could write.
Licensed and insured badges measurably increase quote requests. If you don't have these, no problem at all — we simply leave them off. We will never put a claim on your site that you haven't given us.
Any format is fine. If you don't have one, we'll set your name in clean type — that looks better than a bad logo.
3. What you do
Each one gets its own page — that's a large part of why you'll outrank competitors who only have a single page.
- Just list them out. A voice memo or a text works fine — you don't need to write anything formal.
We'll build the site to push that work to the front, so the phone rings for the jobs you actually want.
Work you're phasing out, areas you won't drive to, prices you'd rather not publish.
4. Where your leads should go
Every form submission from your site lands here.
You'll get a text from our NorthStar line the moment someone requests a quote, so you can call them back from the job site. Speed wins these jobs — the contractor who calls back first usually gets the work.
5. Your web address
Shorter is better — you'll be saying it over the phone. We'll check what's available, register it, and cover the yearly cost as part of your plan.
What happens next
Remember: your first two months of the care plan are free. After that it's $79/month, which covers your hosting, your domain, keeping your reviews updated on the site, your quarterly search optimization, and small changes whenever you need them.
Questions at any point — just call or text. That's what we're here for.